In summer 2016, we gave the Quaker® community another reason to love oats–and another way to make them! It was our mission to get overnight oats into more fridges to aid Quaker® in their quest to own the trend. So we went big!
To educate consumers and drive taste appeal, we served up innovative overnight oats content that looked so good you could almost taste it! We created 3 creative buckets, each distinctly promoting education, highlighting ingredients, or driving awareness. Then we created 2 post copy iterations per target audience (114 total), Pinterest exclusive copy, and YouTube video copy.
With the addition of one-of-a-kind lettering and beautiful food photography we generated 4 million engagements on Pinterest. And we kept on making oats cooler than ever with fresh content on our YouTube channel, featuring a variety of recipes.
We got people thinking about Quaker in the summer months and engaging with cool new ways to make it. That’s HUGE for a brand that’s synonymous with the words ‘hot breakfast’!
Attention, America!
Did you know that your refrigerator can prep your breakfast? Yep, that’s right. You can snooze in the morning and breakfast will be right there waiting for you! Let’s celebrate with an irresistible, up close and personal look at overnight oats you can whip up with ingredients in your pantry.
“Cabinet Creation” is a visually compelling overnight oats how-to, showcasing through stop motion the ways you can build your breakfast with everyday ingredients you can find in your pantry.
With oats, you can make a meal while you’re sleeping.
Talk about a no-hassle breakfast! Throw in the some pomegranate juice. Throw in some berries. We’re going to take you on a irresistible, mouth-watering ride with a advanced, delicious overnight oats recipe that you can top in the morning.
“Pomegranate Prep” takes out-of-the-box ingredients and showcases an advanced, delicious recipe made all the more fun by the prep you do the night before.
Ahh, mornings.
The chaos of finding that missing sock, packing the kids’ lunches and–oh yeah, breakfast. You might think it's impossible to make breakfast as delicious & healthy as it is easy. But it IS possible. Change the way you think about breakfast and busy mornings with Quaker Overnight Oats.
"Kid Approved" highlights how overnight oat prep is so easy, even a kid can do it... and enjoy it too.